Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Snapchat users, the main reason for using the platform was to keep in contact with friends and family.

Snapchat is a mobile-first social network with the majority of visits generated via mobile phones. dollars in 2021, up from 1.53 billion U.S.

According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. The photo-sharing platform is projected to reach nearly 400 million global users by 2024.īeing one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. The United States ranked in second place with a Snapchat audience base of over 108 million users. While in 2020 downloads of both Microsoft Teams and Zoom increased worldwide, Zoom mobile app recorded higher numbers of downloads, reaching 129 million in the Asia-Pacific region in the second quarter of 2020.Ĭountries with the most Snapchat users 2023Īs of April 2023, India had the biggest Snapchat user base in the world, with an audience of 182.35 million users. Between the fourth quarter of 2019 and the first quarter of 2020, downloads of the Microsoft Teams mobile app in Europe, the Middle East, and Africa increased of more than 750 percent. The increase is due to the global outbreak of coronavirus pandemic, which affected offline work interactions and forced companies to adopt communication solutions to adapt to the new remote working conditions. Between the first quarter of 2020 and the end of 2021, the region accounted for the highest number of downloads of the Microsoft Team app, reaching a peak of roughly 27.4 million downloads in the second quarter of 2020.

In the first quarter of 2023, the Microsoft Teams mobile app registered around 11.6 million downloads in Europe, the Middle East, and Africa. Microsoft Teams mobile app global downloads as of Q1 2023, by region

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